
Strawberry Crunch Cupcakes are that nostalgic bakery treat made easy but with so much homemade flavor they never last a day in my kitchen because everyone devours them right away. Combining fluffy vanilla cupcakes with a tangy cream cheese frosting and a buttery strawberry crunch topping makes each bite feel like summer and celebration in one.
I first made these for my daughter’s class, and now I get weekly requests from teachers and parents alike. The pink topping always gets smiles, and the crunchy layer is irresistible for both kids and adults.
Ingredients
- White cake mix: this gives sure and even rise while staying moist for days
- All-purpose flour: adds a bit more structure to the base so the cupcakes do not sink
- Granulated sugar: ensures every bite is lightly sweet and not bland
- Vegetable oil: keeps the crumb super tender without being greasy
- Egg whites: give a pastry-shop lightness (use fresh eggs if possible for best volume)
- Water: brings everything together without heaviness
- Sour cream: for unbeatable moistness and a slight tang that makes the cake taste homemade
- Vanilla: rounds out the flavors (pure extract is best if you have it)
- Salt: just a pinch keeps the base from tasting flat
- Butter: for both crunch topping and frosting (use quality unsalted butter for taste)
- Powdered sugar: makes the frosting fluffy but never grainy
- Cream cheese: softened to create a thick creamy topping without too much sweetness
- Heavy cream: lets you adjust the frosting’s texture to perfectly pipeable
- Golden Oreos: become the base of the classic crunchy topping (look for fresh packs for best flavor)
- Strawberry Jello powder: delivers the punchy pink color and fruitiness that makes this treat iconic
- Fresh strawberries: top each cupcake with a juicy colorful bite (choose ripe and fragrant berries)
Instructions
- Prepare the Wet Ingredients:
- In your mixer bowl combine vegetable oil egg whites water and vanilla. Mix on low for just several seconds until just blended this avoids overmixing and keeps cupcakes light.
- Combine Dry Ingredients:
- In a separate large bowl stir together the white cake mix all-purpose flour granulated sugar and salt until everything looks even and there are no lumps.
- Blend Together:
- Slowly add the dry mixture to your wet mixture a scoop at a time. Always mix on low speed scraping sides so flour and sugar dissolve before the next addition. When everything is in mix until just combined then beat in the sour cream until the batter has no streaks but do not overmix.
- Fill and Bake:
- Line your muffin tin with paper liners. Use a large scoop or spoon to fill each liner about three—fourths full of batter. Tap the tray on the counter to pop any air bubbles then bake in a preheated 325—degree oven for 25 minutes. You will know they are done when a toothpick comes out clean from the center. Let cool fully before frosting.
- Make the Frosting:
- Use a mixer to beat room—temperature butter until creamy. Add in cream cheese and continue mixing until totally smooth and fluffy. Pour in powdered sugar a cup at a time plus vanilla and enough heavy cream to reach a super creamy texture perfect for piping or spreading.
- Mix the Crunch Topping:
- In a medium bowl crush Golden Oreos roughly you do not need fine crumbs just bite—size pieces. Add strawberry Jello powder and melted butter mixing until everything is coated a bright strawberry color and slightly clumpy.
- Finish the Cupcakes:
- Generously frost each cooled cupcake with cream cheese frosting. Roll or sprinkle on a generous layer of strawberry crunch topping. Finish each cupcake with a juicy whole or halved fresh strawberry for that perfect top.

My daughter loves to help with dipping each cupcake in the pink topping and sneaking bites as we work.
Storage Tips
Keep the cupcakes in an airtight container in the fridge for up to four days. I suggest waiting to add the strawberries on top until close to serving so they stay fresh and vibrant. If you want to freeze unfrosted cupcakes wrap well and thaw completely before decorating.
Ingredient Substitutions
No sour cream Use full—fat Greek yogurt for a similar texture. Cream cheese can be swapped with mascarpone for a slightly more subtle tang. For a gluten—free version try a gluten—free cake mix plus your favorite gluten—free sandwich cookies.
Serving Suggestions
These cupcakes are gorgeous for birthdays baby showers or just summer get—togethers. They also look stunning on a tiered stand with extra strawberries tucked around. I sometimes use mini cupcake pans for bite—sized versions for picnics.
Cultural and Historical Context
The strawberry crunch topping comes straight from those famous strawberry shortcake ice cream bars that were everyone’s favorite at the ice cream truck. These cupcakes let you enjoy that same nostalgic flavor but as a tender handheld bakery treat you can make any time of year.
Seasonal Adaptations
Swap in raspberries or finely chopped peaches for the strawberry topping in late summer Use vanilla bean in the frosting for a gourmet twist Decorate with heart sprinkles for a Valentine’s version
Success Stories
I have seen these disappear at a bake sale in less than an hour guests kept coming back for more because the bright strawberry crunch looked so inviting. My niece requests these every birthday and loves helping crush the cookies.
Freezer Meal Conversion
Freeze unfrosted cupcakes in a single layer wrapped tightly for up to two months. Thaw overnight in the fridge before adding frosting and topping on party day for a perfect make—ahead sweet treat.

Every bite of these strawberry crunch cupcakes is pure bakery nostalgia—make a double batch if you want leftovers. They stay fresh for days and are always a highlight at any gathering.
Recipe Q&A
- → How do I achieve a moist cupcake crumb?
Using sour cream in the batter helps retain moisture and produces a tender texture.
- → What makes the crunch topping so flavorful?
The combination of crushed Golden Oreos, strawberry gelatin powder, and melted butter adds sweetness and crunch.
- → How should I store frosted cupcakes?
Keep cupcakes in an airtight container in the refrigerator to maintain freshness and prevent the frosting from melting.
- → Can I use fresh strawberries in the topping?
Fresh strawberries serve best as a garnish atop each cupcake to balance the crunchy element.
- → Is the frosting pipeable?
Yes, using butter and cream cheese makes a smooth, thick frosting that pipes well onto cooled cupcakes.
- → Can I prepare the cupcakes ahead of time?
Bake cupcakes a day in advance and add frosting and topping before serving for best taste and texture.